Developing No1 Brands


Minervalabs: Brands

Redefining Skincare since 2009!
Fascinated by the reverence that Japanese women have for beauty as an art, MINERVA’s founder Tony Sanguinetti embraced their sophisticated attitude to beauty. He realised that their diet was an essential part of their daily beauty regime. This inspired him to develop a line of products for the Western world that would capture the Japanese approach to youthful, radiant skin. Our first ever liquid beauty supplement PURE GOLD COLLAGEN® was launched in the UK in 2011.

Pioneering a brand new category, The GOLD COLLAGEN® range has been since its launch the No1 liquid supplement range in Europe and now counts several tested and scientifically advanced beauty supplements and topical products to address women beauty needs.

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Minervalabs: Brands

Introducing a new approach to joint care
MINERVA’s latest brand is ARTRON COLLAGENTM, our first Liquid Joint Care Supplement. Developed by research scientists and nutrition experts by using our advanced European patented complex of BIOACTIVE COLLAGEN PEPTIDES, hyaluronic acid, glucosamine, maca, black pepper extract and L-Carnitine in combination with MSM, chondroitin, ginger, vitamins and minerals. ARTRON COLLAGENTM is specifically designed for optimum absorption and bioavailability and helps support joints, cartilage and bones. Launched in the UK in October 2018.

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