Developing No1 Brands


Minervalabs: Brands

Redefining Skincare since 2009!
Fascinated by the reverence that Japanese women have for beauty as an art, MINERVA’s founder Tony Sanguinetti embraced their sophisticated attitude to beauty. He realised that their diet was an essential part of their daily beauty regime. This inspired him to develop a line of products for the Western world that would capture the Japanese approach to youthful, radiant skin. Our first ever liquid beauty supplement PURE GOLD COLLAGEN® was launched in the UK in 2011.

Pioneering a brand new category, The GOLD COLLAGEN® range has been since its launch the No1 liquid supplement range in Europe and now counts several tested and scientifically advanced beauty supplements and topical products to address women beauty needs.

Skincare starts with a sip – discover more on