Founded in 2009 by Tony Sanguinetti, MINERVA Research Labs has become a recognised health and beauty company by launching reference products that fundamentally challenge the way consumers look at nutritional supplements and beauty regimes.

“…fundamentally challenge the way consumers look at nutritional suppliments and beauty regimes.”

Rooting the formulations in nutritional science, MINERVA’s in-house expert team of doctors, nutritionists and scientists collaborate with renowned universities, suppliers and manufacturers to deliver clinically tested and scientifically developed products all made with three fundamental attributes: research, high quality and efficacy.

internationally published scientific studies and clinical trials

MINERVA Research Labs pioneered the collagen-based liquid beauty supplement category with the launch of Pure GOLD COLLAGEN^®, in 2011, and subsequently a range of clinically tested liquid beauty supplements to provide a healthy solution to enhance beautiful skin, hair and nails from the inside out.

MINERVA’s research based products are supported by internationally published scientific studies and clinical trials, and are protected by worldwide patents and trademarks.

By 2015 GOLD COLLAGEN was the 3rd largest brand the UK anti-ageing beauty supplement market and was the fastest growing brand amongst beauty vitamins in Boots.

The company continues to be a sector leader with sales to date in excess of 16 million bottles, and is now expanding the range to include topical solutions, such as its award winning Gold Collagen Hydrogel Mask, and joint care and hair care products.